EBR Motorcycles is closing its doors...again. Yes, you heard that right. America's superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand. Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company's difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations. The company then finishes its explanation for closing EBR Motorcycles with the following line: "the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR."
The post EBR Motorcycles Shutting Down, Yet Again appeared first on Asphalt & Rubber.